Kahlbetzer tells ag to listen to consumers' food, textile moods

Andrew Marshall
Updated September 13 2019 - 2:28pm, first published June 18 2019 - 6:45am
Get used to it, shoppers want fake meat says Kahlbetzer
Get used to it, shoppers want fake meat says Kahlbetzer

Farmers furious with the hype surrounding "fake" meat and milk products made from plant protein will "just have to get used to it" says former pastoral industry identity turned new technology champion, Markus Kahlbetzer.

Andrew Marshall

Andrew Marshall

National agribusiness writer

Andrew Marshall is the group agribusiness writer for ACM's state agricultural weeklies and websites. He is a former editor at The Land and has worked in various Rural Press group roles in Canberra, North Richmond (NSW) and Toowoomba (Qld).

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