Bid to cash in on WA wool

By Mal Gill
July 19 2019 - 9:30am
Peter Scanlan believes WA wool should have its own unique branding and marketing to eliminate a traditional price discount compared to the Eastern States.
Peter Scanlan believes WA wool should have its own unique branding and marketing to eliminate a traditional price discount compared to the Eastern States.

WA Merino wool needs its own brand to capitalise on market potential and to boost grower returns by eliminating a traditional price discount, local wool industry doyen Peter Scanlan has declared.

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