Esperance farmer locked in trademark battle

By Shannon Beattie
Updated May 11 2020 - 2:07pm, first published 2:00pm
Esperance farmer Mic Fels is standing by his iPaddock suite of apps, despite the trademark being challenged by tech-giant Apple.
Esperance farmer Mic Fels is standing by his iPaddock suite of apps, despite the trademark being challenged by tech-giant Apple.

A DAVID and Goliath-type showdown is brewing between an Esperance farmer and tech giant Apple over the use of the letter 'i' in the name of his agtech start-up.

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