Wool part of great adventures

By Tamara Hooper
Updated August 25 2020 - 5:57am, first published August 24 2020 - 10:00am
Ulvang only produces wool products with its marketing slogan being 'We are wool'. Promoting traceability, it features Australian Merino woolgrowers in a video on its website to highlight the quality, sustainability and animal welfare aspects of its product sourcing. Photos supplied by The Woolmark Company.

CONTINUALLY looking for the best ways to promote Australian Merino wool means The Woolmark Company partners with companies and conducts campaigns that often aren't visible in Australia or Western Australia, but are having great success highlighting Australian Merino on the world stage.

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