Preparations are underway for BEEF 2021 and the preliminary program has now been released, allowing beef industry participants and the local community, eagerly awaiting the social and entertainment lineup.
The toughest assignment beef enthusiasts will have is trying to fit all the events in, as the stage is set for a comprehensive program of non-stop attractions from morning to night.
New program features will create lasting memories, with an abundance of social events, such as the Real Group Beef Australia Ball and new educational features, including the Ken Coombe Tech Yards.
The highly anticipated Nutrien Livestock Stud and Commercial Cattle Competitions are expected to attract strong crowds, with the unique opportunity to witness the beef cattle industry's finest genetics.
With under 100 days until the gates swing open, Beef Australia CEO Ian Mill, Rockhampton, said he is thrilled to see the huge program coming together.
"We are pulling out all stops to ensure that Beef 2021 is the best event yet," Mr Mill said.
"We remain responsive and plans will continue to adapt to any changes in health guidelines.
"We look forward to coming together to celebrate everything that is great about the Australian beef industry in May. "
Having generated over $85 million for the local economy in 2018, Beef Australia have maintained their commitment to partnering with and showcasing local businesses.
The full program of events are available on the Beef Australia website and tickets are on sale, make sure you jump in, they are selling fast.
- Membership tickets are on sale now, while general admission tickets will be available on Monday 1 February at www.beefaustralia.com.au
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