Beef's chance to widen consumer pool: Think quick service restaurants

Shan Goodwin
By Shan Goodwin
Updated July 4 2022 - 1:03pm, first published June 1 2022 - 5:00am
INSIGHTS: Meat & Livestock Australia's Scott Cameron, speaking at this year's Australian Wagyu Association conference.

The changing face of eating out in the aftermath of the pandemic is presenting solid opportunities for beef, not just in the form of the big money being spent on fine dining but in terms of widening the consumer pool for high-end product.

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Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally.

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