How Bindaree is matching all parts of the carcase to emerging consumer wants

Shan Goodwin
By Shan Goodwin
Updated June 24 2022 - 2:40am, first published June 20 2022 - 11:00pm
MAKE THE MOST: Bindaree Beef's general manager of sales and marketing Hamish Irvine speaks about carcase utilisation at a previous ICMJ event.

Optimising carcase utilisation is critical to the prosperity of all in the beef supply chain in a world where changes are coming fast and thick, not only in terms of cost pressures for business but in what consumers want.

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Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally.

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