Costa Group's Jesse Reader shares the benefits and pitfalls of agtech products

Melody Labinsky
Updated July 25 2022 - 12:05pm, first published 9:00am
Forging ahead: Costa Group agtech and innovation commercial manager Jesse Reader says horticulture, and agriculture, needs to meet technology half-way.
Forging ahead: Costa Group agtech and innovation commercial manager Jesse Reader says horticulture, and agriculture, needs to meet technology half-way.

The head of agtech at Australia's largest horticultural company has shared his thoughts on some of the limitations holding up adoption of these innovative products.

Melody Labinsky

Melody Labinsky

National machinery and agtech writer

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