The hurdles facing branded beef: Mick Hewitt and Blair Angus at Droughtmaster conference

Shan Goodwin
August 9 2022 - 4:00pm
ALL IN A NAME: Signature Beef's Blair Angus says brand integrity is everything. PHOTO: Kelly Butterworth.
ALL IN A NAME: Signature Beef's Blair Angus says brand integrity is everything. PHOTO: Kelly Butterworth.

HALF-BAKED claims, piggybacking and the broader implications of 'jumping on bandwagons' - these are some of the hurdles being faced as Australian beef moves further down the track of branded product.

Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally. Contact 0427686187. E: s.goodwin@austcommunitymedia.com.au

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