Advertiser content: A new study in the USA has supported previous findings that wearing superfine Merino wool helps ease the symptoms of eczema and improves the wearer’s quality of life.

Advertiser content: Neeman’s is India’s first footwear brand to use the natural, renewable and biodegradable fibre in its shoes.

Advertiser content: A CQ University Rockhampton - basedresearcher will assess the ability of smart ear tags, developed by Australian Wool Innovation (AWI), to enable farmers to help sheep farmers detect disease earlier.

With more the global populations set to hit nine billion by 2050, the time has come for the industry to start seriously looking to the future.

Advertiser content: With improving mobile network coverage, black spots may one day be a thing of the past.

Advertiser content: A Swiss-produced Air to Water machine could be a "game changer" in addressing the worldwide water crisis.

The Pittsworth property Omaroo will be auctioned by Ray White Rural on December 14.

This property has planning and environmental approvals to establish a 5000 sow breeding farm

See Aldi's Christmas campaign that gets Santa into the yards, and building fences.

See all the photos from the Old Ram Muster at the Royal Agricultural Society’s Claremont Showgrounds.

See photos of all the winners here.

Two and a half years after funding was first announced, Rainbow is revealed as the new home of the Wimmera-Mallee radar.

No, there has not been a curious case of localised global warming in the Wimmera this week.