AuctionsPlus have sold a record 17,849 head this week, making it their biggest week on record.

The small rise in the national cattle hard masks some large changes on a state and regional scale according to Mecardo's Angus Brown.

Bulls average $7976, females average $9359, embryos average $1568/embryo and semen averages $381/straw.

It was a magic result for Stephen Lean and Marty Rowlands of KBV Simmentals at the fifth annual Meldon Park Simmental bull sale at Moura on Monday, selling the sale's top priced bull.

The Droughtmaster National Sale at Gracemere defied the odds delivering a $100,000 top price and blockbuster $9200 average.