WESTERN Meat Packers Group (WMPG) is promoting its exclusive Margaret River Fresh brand at Vietnam's leading food and hospitality event, 'Food and Hotel Vietnam', this week (April 24-26).
The event, which is now in it's 10th year, is being held at the Saigon Exhibition and Convention Center, Ho Chi Minh City.
The Margaret River Fresh trademark is registered with IP Australia to WMPG and used exclusively to package the group's premier products, according to WMPG chief executive, Andrew Fuda, who will be hosting the company's stand at the event.
Cattle are selected after grazing on their natural pastures and then raised and fattened almost exclusively on pasture, before carrying the Margaret River Fresh brand following processing at the WMPG abattoir located on 250 hectares in the Margaret River region.
"In all our export markets, including Vietnam, Japan, Korea, USA, Hong Kong and Singapore, there is high demand for sustainably sourced, clean products and the Margaret River region is renowned for these qualities," Mr Fuda said.
"We've built on this reputation and the growing consumer trends around sustainability, hormone-free and animal welfare by ensuring we meet these expectations."
Looking to further its reach into other export markets beyond its established partnerships is part of WMPG's current focus for growth.
WMPG, which has an annual turnover of more than $150 million, is 100 per cent owned by Rod Russell and his wife Shana, who started the business in 1983.
It employs 450 people across its Osborne Park processing and packing headquarters, Margaret River abattoir and Bibra Lake value-adding facility.
