Jefferis family creates Australian auction history with major Brahman reduction sale

Sally Gall
By Sally Gall
Updated July 20 2021 - 12:41am, first published July 18 2021 - 7:30am
Elrose's Rodger Jefferis pictured with some of the cows and calves sold on day one of the major reduction sale.

The compliment that Australia's commercial cattle producers paid Rodger and Lorena Jefferis in creating an Australian record for a single vendor beef cattle sale at their Elrose grey Brahman major reduction sale is the ultimate reward for the pair who have dedicated a lifetime to the industry.

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Sally Gall

Sally Gall

Senior journalist - Queensland Country Life/North Queensland Register

Based at Blackall, CW Qld, where I've raised a family, run Merino sheep and beef cattle, and helped develop a region - its history, tourism, education and communications.

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