Raine & Horne to shake up the rural market

Raine & Horne to shake up the rural market

Property
Raine & Horne chief executive office Andrew O'Brien has welcomed Raine & Horne Rural WA to the group.

Raine & Horne chief executive office Andrew O'Brien has welcomed Raine & Horne Rural WA to the group.

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Raine & Horne Rural WA will operate from Bibra Lake and service the rural broadacre markets primarily in WA and the Northern Territory.

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THE Western Australian rural property market will be even more competitive for agents as the fastest-growing wool and livestock marketing, financing and export company, Westcoast Wool & Livestock has linked with Raine & Horne to launch a rural real estate business.

Raine & Horne Rural WA will operate from Bibra Lake and service the rural broadacre markets primarily in WA and the Northern Territory.

In conjunction with his current role of Westcoast Wool & Livestock, managing director Gerald Wetherall will lead Raine & Horne Rural WA, along with fellow directors Brad Faithfull and Geoffrey Geary.

Mr Wetherall has significant experience within the real estate industry, having previously owned a successful real estate office that was very highly awarded, and all three Raine & Horne Rural WA directors hold corporate roles within the agriculture sector.

Raine & Horne chief executive officer Andrew Brien said the three Raine & Horne Rural WA directors leverage off their well established and successful wool and livestock businesses.

"The trio have now realised they can add real estate to their battery of farming services and have agreed to launch a specialist broadacre office and will operate it in tandem with Westcoast Wool & Livestock," Mr Brien said.

"Our plan also involves establishing a satellite office in the Northern Territory, servicing pastoral and farming communities in the Top End."

Mr Wetherall agreed that the rapid expansion of Westcoast Wool & Livestock had paved the way for the launch of Raine & Horne Rural WA.

"We have been involved in wool sales and exporting for 26 years and opened the livestock division in 2012," Mr Wetherall said.

"With our livestock division, we have doubled its footprint since 2018, and we see an enormous opportunity on the rural real estate front too.

"As our clientele continues growing, we believe opening a real estate arm allows us to sell our client's farms but also gives us the chance to deal with the new owners of the property and to present our livestock and commercial finance services to them."

The decision to join Raine & Horne was linked to the firm's commercial and technology record and the long-term business relationship with the firm's Mr Brien.

"We have a close association with Andrew, but we also like the fact that Raine & Horne is a 100 per cent Australian family-owned and operated business now in its fourth generation," Mr Wetherall said.

Westcoast Wool & Livestock is also 100pc Australian-owned and independent business.

"Raine & Horne is part of Australian real estate history and will clock 140 years of operation very soon, and this heritage as a nationally and internationally recognised brand resonates with us," he said.

"Raine & Horne also has a strong network with a vision for expansion and industry-first technologies such as its digital and social media marketing platform Amplify, the digital appraisal and listing tool, Digikit and its best-in-the market management system, Compass.

"Having the backend support and the latest technology is vital to us, as building IT platforms from scratch takes much work, commitment and money."

  • More information: contact Raine & Horne Rural WA on 9418 1611.
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